Howard Stern: Was switching to satellite radio a good move?
Almost 30 years ago a young man was given his first chance on the radio waves. He may have begun his career on small market radio in Connecticut, but this became only a stepping stone for one of the most controversial and influential figures of the 20th and 21st century.
Howard Stern has pushed the limits of good taste many times throughout his illustrious career. He has racked up more fines on terrestrial radio than any other disk jockey in history. No issue has ever been too “offensive” for Stern to avoid. The FCC began severely censoring all of his programs, even running them on huge delays to make sure Stern didn’t step out of line. This was the major reason for his switch to satellite radio.
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On October 6th, 2004 Stern announced that he would make the jump from terrestrial to satellite radio. Many people questioned this move because satellite radio was still young at this point. However, Stern believed he could give
Sirius radio a “jolt” of energy that it was missing. But would Stern’s loyal fans be willing to invest in satellite radio just to listen to him?
This question was quickly answered with a resounding yes. Millions of his fans ran out to buy the systems so that they could hear their icon talk about hot button issues uncensored. It has been reported that Stern made somewhere near 225 million dollars in the deal with
Sirius radio. For the amount of money and freedom he has attained by making the switch to satellite, anybody who questions this move would be hard pressed to find many faults with it.