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All-new Nissan 370Z debuts in Electronic Arts' Need For Speed Undercover video game
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2009 Nissan 370Z
Nissan is not taking the downturn in automotive sales lying down. In a new approach to vehicle marketing, the company will introduce one of its hottest vehicles in the latest version one of the world's most popular video games.
The Nissan 2009 370Z makes its virtual debut November 18th in Electronic Arts’ Need for Speed Undercover, one day prior to its public debut at the Los Angeles Auto Show. This product placement marks the first time an auto manufacturer has partnered with a videogame company for the world premiere reveal of a car.
“Our relationship with EA has been instrumental in bringing the Nissan brand to a passionate and unique audience,” says Christian Meunier, vice president, Nissan Marketing. “We have truly integrated the all-new 370Z in the overall game experience in a meaningful way.”
The 2009 iteration of the infamous Z car is the first full redesign of the vehicle since 2003 when it was reintroduced after a short absence. The 370Z hits showrooms in early 2009.
Photo courtesy Nissan/Infiniti News Room
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