Chrysler announces plans for electric vehicles
Some people believe “better late than never” and despite its’ recent challenges, Chrysler hopes the old adage bodes well for them, too.
Following in the footsteps of potential acquirer General Motors, the struggling automaker today announced development of a slate of electric drive vehicles for each of its brands: Chrysler, Jeep and Dodge. The Dodge iteration will be an electric sports car, while the Chrysler and Jeep versions are planned as long range vehicles capable of maximum mileage.
The vehicles are targeted for domestic production in 2010 and would compete for market and mindshare with vehicles based on the Chevy Volt, GM’s plug-in hybrid that promises to go at least 40 miles before using a single drop of fuel. The Volt is expected to hit showrooms in 2010. Although prices have retreated recently, the resulting post traumatic stress of $4-per-gallon fuel has ushered in a permanent trend toward fuel-friendly and fuel-free vehicles. And as GM and Chrysler marked an end of an era today, scrapping plans for their next generation of full size SUV’s (see See brady Holt's column), the latter’s announcement couldn’t have been timed better. Photo courtesy Chrysler, LLC