
Holey Donuts are a new dessert craze that are sweeping the nation. Although first discovered primarily by web-saavy bloggers, the low-fat donut company has since gained notority among popular media outlets like Men's Health, Family Circle, and Glamour Magazine.
The company prides itself on their top secret recipe donuts that allow you to indulge a little without wrecking your waistline. They don't skimp on taste or resort to using artificial sweeteners to keep the calorie count low, but somehow these bad boys still receive the FDA stamp of approval to be called low-fat. Not only do they make donuts, but cinnamon rolls as well. Although a little higher in calories than the donuts (which run about 150 calories to 250 calories per donut), they are a far cry away from the 1,000+ calories of a Cinnabon. They offer both original and blueberry vanilla cinnamon buns, both coming in at a mere 340 calories each.
It takes 22 steps to hand make their donuts, but it is well worth the time and effort. After they are produced, they are carefully packaged and frozen to ensure freshness. Once an order is placed, the donuts are packed with dry ice to safely make the trek to your home. While you can leave your treat on the counter to thaw, the company encourages you to heat the donut or cinnamon roll in your microwave for about 10 seconds (your mileage may vary) for that extra warm, gooey touch.
Because the donuts and cinnamon buns are hand made and have to be kept cold for delivery, the price is a little steep. Donuts run $11.95 for a box of 6, cinnamon buns are $12.95 for 4, and a box of 30 donut holes come in at $13.95. Those prices alone are not too bad for a tasty, low-fat treat, but with shipping (running, on average, between $20-50 depending on the area of the United States you reside) the final price can get more than a little hefty. Not to mention, you are required to buy a minimum of three boxes of donuts or cinnamon buns per order. The company realizes such and tries to offer incentives in the form of discounts (both shipping and product depending on the special) for those subscribed to their e-mail list or facebook group. While it still doesn't make the product as cheap as say Dunkin Donuts fat and calorie-laden products, it does make them more attainable for the occasional indulgence. Plus, since you are encouraged to freeze your Holey Donuts purchase, they can last for up to three months.
Now, their products are good as is, but seem like they would be even better if they were fresh. Holey Donuts founders have taken note and brick and mortar shops are in the works. In fact, they are currently encouraging their loyal customers to get in on a piece of the pie--err, donut. Right now they are looking for potential investors and their customers are the main target. Their hope is the concept will take off and both they and their patrons will benefit from the profits.
Hurry up and sign up here for their mailing list to see what special offer will be in store next!