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ClerkDogs.com: Solution to my Netflix Woes?
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When the internet killed the video store, I had an emotion for every color in the rainbow. The pathetic sloth in me was psyched to never have to get off my tuckus to rent anything ever again. The cheapskate in me relished the abolishment of late fees. And the procrastinator in me was grateful for another internet-related activity in which I could discreetly partake during office hours. However, when the novelty wore off, I found myself frustrated and nostalgic for the good ol' days of browsing in dusty, dilapidated haunts like Kim's and exchanging quips with the underappreciated scholar that is the know-it-all video store employee. I realize now that my issues with Netflix revolve around the absence of this classic figure: the snarky punk who asks you if you need a bag with your Fassbinder film, but not without making sure you know who Douglas Sirk is first.
Netflix's recommendations are computer-generated and thus inevitably lacking in the finesse and intuition of a human movie buff, hence why roughly 70% of their suggestions are pieces of filth like a straight-to-DVD bore starring Robert DeNiro, which ended up on my queue because I "enjoyed" Meet the Parents. Well, say goodbye to that load, because internet video pioneer, Stuart Skorman, is launching the first human-powered movie recommendation engine called ClerkDogs.com, where a team of smarty-pants film geeks are behind the scenes like the great and powerful Oz, just waiting to tell you what to watch. On ClerkDogs.com, 100% of movie recommendations are chosen by actual homo sapiens from a vast database curated by former video store clerks. The site launches tomorrow with a specific focus on crime/suspense flicks, but will ultimately expand to include ALL MOVIES EVER.
I don't know about you, but I'm totally sold.
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