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How to use social media to bulletproof your brand
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Dallas Lawrence provides suggestions for how corporations, government agencies, and nonprofit organizations can use social media to build online communities of support that can be called on during a crisis. He mentions the usefulness of building positive relationships with bloggers, Twitter users, and groups of people on social networks. As chair of Levick Strategic Communications Digital Media Practice, Dallas Lawrence leads a team that provides high-profile corporate, government, and non-profit clients with effective online reputation management, crisis response and social media engagement programs.
Dallas blogs for "Bulletproof: The Blog on Crisis Communications" http://www.bulletproofblog.com.
Follow Dallas on Twitter @DallasLawrence
Produced by Mary Fletcher Jones for Conversations in Public Relations. Direction by David Hyson.
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