Take 1, Action, Hollywood Goes Green makes the scene next week!

It seems to be everywhere and on everyone's mind.  And on December 8th and 9th at the Hilton/ Los Angeles/Universal City, Hollywood Goes Green.This is the iForum Hollywood's second annual conference on environmental issues in entertainment and media offering industry insiders and professionals, a forum to collaborate and develop partnerships for a sustainable future with in-depth exchange of ideas for protecting the environment.

According to Hollywood Goes Green co-creator Zahava Stroud,"The conference explores different aspects of the entertainment industry...to help provide strategies and practical applications to entertainment and media professionals on how to be both more environmentally friendly and sustainable in their day to day business practices."

Hollywood Goes Green features topics for those interested in greening their entertainment and media practices as well as those that follow green entertainment and media. Categories covered include energy, technology, transportation, fashion and design for advertising and TV and film marketing.
 
During the first day, documentary film makers discuss strategies on securing financing for films on environmental themes while on the business side, keynote speakers like Larry Wilk, Walt Disney Studios Home Entertainment, Vice President of Worldwide Operations and Green Ambassador for DEG: The Digital Entertainment Group addresses how to reduce waste, conserve energy, save fuel and reduce carbon emissions as well as how these business practices save money, influence investors, impact public perception and affect revenue. An industry heavy  list of speakers includes Beth Colleton, vice-president of Green is Universal, NBC Universal, Rachel Webber, Director of Energy Initiatives for News Corporation and William J. Kosik, Energy and Sustainability Director for Hewlett Packard.

As more film studios, broadcast networks, production companies and trade associations adopt environmentally responsible standards and practices,the more this will be reflected in what they create and produce. Perhaps these best practices will be reflected in a film's positive impact on the environment as well as on those who view these films. Hollywood seems to think so. Eco-tainment as a subject will also be covered at Hollywood Goes Green.Industry leaders will discuss how producers create compelling content that delivers the message with storytelling that engages viewers to become more knowledgeable and take action. Producers will also discuss how different formats in TV and film programming incorporate these values from documentaries on nature and science to news, and fiction. How these producers weave compelling story lines with environmental themes and the viewer reactions to these environmental programs. In a landmark study, AMP Agency, an Alloy Media + Marketing Company surveyed more than 3,000 U.S. consumers to develop an understanding of the current state of “Green”, who the the “greenest” group of consumers is and what defines their lifestyles and purchasing behaviors. This, of course, is just another great Hollywood Goes Green session that will also explore what consumers expect from corporate America and what triggers will inspire them switch to green. 

According to the Hollywood Goes green website, "green" consumers spend over $230 billion dollars. For entertainment industry professionals this is a market not to be ignored. Planetary preservation action is imperative. Getting that message to people without exploitation or manipulation is analyzed with strategies described for implementation. In a session called "Advertising and the Conscious Consumer" industry pros including David Steuer, Vice President of Client Strategy for Saatchi & Saatchi and Janet Eden-Harris, Vice President of J.D. Power and Associates show how the media can lead millions by the hand into the sustainable life. This conference is a clear indication that in order to attract those green consumers, Hollywood is rising to the occasion.

Attendance at Hollywood Goes Green is vital and inspiring for anyone attempting to attract environmentally and socially conscious customers. In fact, the second day of the conference focuses on advertising, fashion, branding and all things media. With a  behind-the-scenes look at how Fox is creating sustainable events for the Emmy's, Teen Choice Awards, Super Bowl XL II and American Idol finale, Joshua Mark, Executive Director of Special Event Production and Creative Services for the FOX Broadcasting Company will highlight strategies for creating sustainable productions and events.

Both days, after the last session around 6:00, the conference is topped off with a networking (pardon the pun) cocktail party featuring the most organically friendly spirits in town. Conference guests will be able to mingle with keynote speakers and industry professionals in a casual,sustainable setting. From HP to Sony DADC, the event sponsors'listing explains the breadth and depth of the information offered at this conference.Although high tech prominently features in the session, skin care, fashion,solar energy and green building design will also be addressed. Both days are packed from start to finish with cutting edge environmental and sustainable entertainment business and practices information. This is a Hollywood event of the greenest order.

The Hollywood goes green website has  ticket, agenda and location information. The website also explores topics ranging from the effects of the energy crisis on Hollywood to why going green is good for the bottom line.