	Scott Vandenbroucke Chicago Advertising Examiner \| Bio My Bio Subscribe RSS Feed Favorites

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Scott Vandenbroucke doubles as a marketing communications student and freelance copywriter. His experience, age, and fresh education give him a unique viewpoint on the advertising industry. To give Scott feedback or suggestions e-mail him at scottvandenbroucke@gmail.com.

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Chicago Advertising Examiner's Articles

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Esquire takes print digital with augmented reality

Follow me on Twitter! As more and more people are utilizing digital technology such as television and the...
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Dawn's interactive advertising campaign for wildlife

In early July, the global CPG giant, Proctor & Gamble launched a new campaign for their brand of dish soap Dawn. Created by the agency Kaplan...
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Ban forces robo-telemarkers to hang up.

The Good: The Federal Trade Commission has banned the automated solicitation of goods and services over the...
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There's no such thing as bad publicity?

Follow me on twitter! We’ve heard the phrase “there’s no such thing as bad publicity” many times before, but is it really...
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The power of mystery marketing.

Follow me on twitter! Leaving your audience questioning your product is not a traditional marketing technique. However, a few select movies have...
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How Pepsi's new advertising campaign works.

Follow me on twitter! With ad placements everywhere from taxi’s to airplane banners, Pepsi’s new “Refresh Everything Campaign”...
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2016 Chicago Olympics advertising controversy

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Follow me on twitter! The possible 2016 Chicago Olympics is a widely spread topic of conversation and controversy. Yes, even in the advertising...
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Tips for breaking into the advertising and marketing field

Follow me on twitter! The days of walking into an advertising agency and pitching your ideas’ as testament to...
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Pepsi's advertising placement increases for summer events

The past couple of weeks in Chicago have been some of the busiest, with events like the Blues Fest, the Taste of Chicago, multiple cause walks, and of...
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Classic summertime advertising mediums

Every year as Chicago’s weather turns from tundra to tropic, people emerge from their shelters and flock to baseball fields, event grounds, and...
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