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Alcoholic Beverages 101: What is mike's hard pink lemonade™?
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Photo courtesy of Mike's Hard Lemonade Co.
In celebration of Mike's Hard Lemonade Co.'s 10 year anniversary and in honor of a former employee, mike's hard pink lemonade™ hit the shelves August 2009.
The pink lemonade flavor had been in development for the past two years and was requested often by customers of Mike's Hard Lemonade Co. When a member of the Mike's family, Jacqueline S., lost her battle with breast cancer in January 2009, they decided to use the pink lemonade flavor to carry a special meaning. The boxes and bottles are adorned with a pink ribbon to help raise breast cancer awareness. In honor of Jacqueline, Mike's Hard Lemonade Co. also made a $250,000 donation to The Breast Cancer Research Foundation because of their focus on research and raising awareness about good breast health.
“Mike’s is a small, family-owned company and when something significant happens – good or bad – to one of our employees, it reverberates throughout the company. In Jacqueline’s case, she worked for our founder & CEO since he founded the company. When we lost her early this year, it was a very sad day for many, ” said Philip W. O’Neil, President of Mike’s Hard Lemonade Co.
This sweet yet tart malt beverage will only be available seasonally, though October 2009. mike's hard pink lemonade™ is the second of three 10 year anniversary promotional drinks. The first was mike's hard raspberry lemonade™. The third promotional flavor will be announced later in the year.
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