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GM putting it all on the line
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GM is full-swing with their “May the best car win” campaign, headlined by the website thebestcarwins.com. When the site first launched, it allowed consumers to pick the brands that they think epitomize fuel efficiency, safety, quality, performance, and best overall. The initial site amounted to a great bit of market research, albeit somewhat unscientific, for the company (and other manufacturers) as well as an opportunity to let consumers know to expect a new marketing campaign from GM and to check back at a specified date (September 15th).
As it turns out, the “May the best car win” campaign is actually focused around GM’s new 60-day money back guarantee program. This program allows owners to buy any GM car*, drive it for 60 days and return it if you’re not completely satisfied. Sounds too good to be true, right?
It may be. It seems that the already distrusted GM has followed its “simple as that” statement by inserting the stereotypical asterisk and fine print on this offer. Even worse, the fine print is so vague and undefined that it leaves customers to assume that there’s some sort of catch. I would have been satisfied had the asterisk and fine print contained a link explaining all the conditions, and I’m sure a lot of other consumers must feel the same.
On a lighter note, Jalopnik created a post showing consumers how to take advantage of the GM 60-day money back guarantee. I’d love to sample a Corvette Z06 for two months – My reason for returning it? I’m not satisfied with the PRICE! ;)
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