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Sugar, Kellogg cereal, vit C, Halloween candy and immunity to swine flu H1N1
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Kellogg Co. forced to withdraw claim
Kellogg Co. caused a ruckus by embellishing boxes of Cocoa Krispies with the slogan “Now helps support your child’s immunity.” On 2 November 2009, portfolio.com reports, San Francisco City Attorney Dennis Herrera gave Kellogg 30 days to provide proof of their claim. His concern was that the timing of it coincided with H1N1 vaccinations, and might mislead parents into believing that the cereal helps fight swine flu and is superior to other cereals. Kellogg’s claim was based on recent research showing high antioxidant levels in grains, and also their added vitamins. Kellogg gave up the fight just two days later, Nov. 4, portfolio.com claiming that the timing was purely coincidental, and will withdraw the slogan.
Sugar, immunity and H1N1 - beware!
In fact, high doses of refined sugars such as found in many cereals (cocoa krispies contains 12g in just 3/4 cup serving), sugared drinks and horror-of-horrors Halloween candy – could be the worst thing a child could have with swine flu around.
- Polio - Back in 1948, during the polio epidemic, Benjamin Sandler MD., based on his lab research, warned parents to drastically reduce refined sugar to prevent their children’s immunity to the disease being compromised. Towns on the Sandler diet had significantly decreased numbers of polio cases.
- Impairs immunity - An article in American Journal Clinical Nutrition, 1973, Sanchez et. al. found that just 100g (20 teaspoons) of simple carbs from glucose, fructose, sugar, honey or orange juice impaired immune function, even 5 hours after consumption. It also lead to depletion of zinc and decreased taste sense.
- Cancer link - Other work, Bristol, J et. al.Proceedings of Amer. Assoc. of Cancer Research, 1985 linked sugar to breast and prostate cancer because of raised insulin levels. There are many research articles backing this work, eg. Yam, D, Medical Hypothesis, 1992.
What does sugar do?
According to Dr Howenstine MD., sugar competes with entry of vitamin C into the phagocytes, decreasing their ability to function. Sugar also reduces the body’s ability to make more white blood cells. And that’s not all.. a British study sciencedaily.com, 2009, recently found a link between kids noshing candy every day and adult aggression – something about delayed gratification. Just think about how much sugar is in just about everything in the modern diet and be concerned - not just about the teeth.
Maybe you should sneak into your kid’s room tonight and hijack his candy stash – and no pigging out yourself!
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