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Putting a face to your business
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AP Photo: Virginia Mayo
You never get a second chance to make a first impression. Choosing an artist to help you design your logo is essentially choosing an artist to help you put a face to your business. Logos are a way to visually imprint your business in your customer’s minds. Picture yourself driving down the road at night and a ways down the road you spot a big, red, K. You don’t even need to see the rest of the wording to know that it is a Kmart. That’s what a logo does for your business.
With this in mind, some business owners might have a vision in their head which they only need an artist to produce for them while others need an artist to offer them to help them visualize a logo. You should use your logo and it’s coloring as a theme, a common thread woven between your business cards, stationery, website, pens, magnets, etc that you will used to introduce and promote your business to the world.
When shopping around for an artist to help you with your logo, it’s important to first know how much work the artist you select will be required to put in to produce what you are looking for. This will help you compare apples to apples as you are taking bids from artists. I had a vision in mind for what I wanted my logo to look like and what I wanted it to portray about my publishing business. I described what I was looking for to the artist and also gave him the freedom to pitch a couple of his own creations to me. I decided on the production which most mirrored my own vision as I was very pleased with the artist’s rendition of my description.
Think outside of the box when it comes to gathering bids from artists. Local college art students would be an excellent place to look for artists. See if you can post flyers on the college bulletin board. This will allow you to work face to face with the artist and is a win-win situation for both of you.
Guru is also a great place to search for an artist. An added security feature to this site for both the employee and employer is that the funds you are paying the artist as their fee, is deposited to an escrow account which is released when the employer has approved of the work done. This offers safety and a guarantee of satisfaction for both parties involved.
For more information:
Contact Valcine at ValcineBrown@yahoo.com
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