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The decline of Krispy Kreme
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Ten years ago the opening of a Krispy Kreme donut shop usually involved block-long lines at 6:00am. The fresh-and-crispy sugar coating and the lighter dough made the Krispy Kreme brand somewhat of a phenomena in the late 90’s. Some critics pointed to the rise of Krispy Kreme as an omen of declining American health.
But the tides have changed, carbs are no longer king, and Krispy Kreme sales are on the decline. Krispy Kreme recently pulled its donut cases from all Stater Bros. grocery stores in the SoCal area. The pull out is related to fuel costs as well as diet trends according to the OC Register.
And California isn’t the only state. Krispy Kreme is dropping delivery of donuts to grocers and convenience stores in Pennsylvania as well, again because fuel costs for delivery were outweighing the profits from the donut sales.
I’ll admit Krispy Kreme is an easy target for a nutritionist. Everyone already knows donuts are unhealthy. They aren’t just unhealthy, they’re unhealthy fried in unhealthy, and then drizzled with a heavy dose of unhealthy. One glazed, crème filled donut has 240 calories, 20 grams of fat, and almost 40 carbohydrates, and usually people eat two or three. Wash that down with a Krispy Kreme “Chiller” and you’ve topped 1000 empty calories for breakfast.
But that’s no surprise. Like I said, everyone knows donuts are unhealthy. The important thing to take from this news is that more people care that donuts are unhealthy. If the microcosm of the donut world is any litmus, healthier breakfast habits are on the rise. And while it may be a long time before teenagers make fun of cops for eating too many carrots, it’s good to know that a change in local diet trends is punching a hole in the donut industry. At least in SoCal.
For more info:
OC Register - Krispy Kreme pulls out of Stater Bros
Convenience Store News - No More Krispy Kreme
Krispy Kreme website
Stater Bros.
Mark's Daily Apple - Guide to Grains
OC Register - Krispy Kreme pulls out of Stater Bros
Convenience Store News - No More Krispy Kreme
Krispy Kreme website
Stater Bros.
Mark's Daily Apple - Guide to Grains
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