G-Star Raw pop-up store

September 14, 9:39 AMNY Fashion ExaminerRuby Charles

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Raw 20 collection

G-Star Raw celebrates 20 years of denim style with a pop-up store in SoHo. The pop up store will be located on 286 Lafayette Street starting today, September 14th,  through September 16th where a special "Raw 20" collection will be sold.

The collection will include an exclusive series of shorts, T-shirts, sweats, pants, and accessories. G-Star is known for being innovators of denim style, pushing the limits of denim materials. What is sure to emerge from a G-Star launch is a cool and unique collection line so we can expect the same of this Raw 20 collection.

Raw 20 collection

All proceeds of these sales will be donated to two children’s projects in India of the Net4Kids Aid Foundation via the G-Star Raw Denim (GSRD) Foundation. The aim of the GSRD Foundation is to make a valuable contribution to the development and economic independence of people in these countries where G-Star manufactures.

The pop-up store will be open for 3 days - 9/14 through 9/16 - from 12PM to 8PM in SoHo.