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On NYC's radar: Designer Yigal Azrouël
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Yigal Azrouël Fall 2008
[Courtesy of Mercedes-Benz
Fashion Week]
If you are not familiar with designer Yigal Azrouël and his boutique in the Meatpacking District, you may want to get familiar. You may recognize the name as he is often a guest listed at the parties covered by one of the glossies. The Israeli designer with the piercing dark eyes, and curly dark hair is usually the casually dressed gent at the high profile event. He has become the name on the backs of the coolly dressed chicettes of New York City.
But my question is did the cool of New York City gals change the designer that first came to New York close to 10 years ago? When Azrouël first began showing in New York City, holding shows at the Metropolitan Pavilion just a few short years ago, his collection told quite a different story. He was more strict in his method and the intent. As seasons progressed, he found a niche in designing for the chicly cool gals and they seem to have caught on making him the casual designer of choice.
In a city that has embraced, contrary to what you have seen in Gossip Girl or Sex And The City, the as-though-you-just-rolled-out-of-bed look, designers like Alexander Wang has struck a cord with fashion's most privy. To appear as though you did not plan your attire at all, that you happen to look carelessly fabulous is something that is now called the "model off-duty" look. A look arrived at by having a wardrobe and accessory closet comprised of the most fabulous designer and indie finds; a hodgepodge of fabulous items such that when you throw them together randomly, you look amazing. Specifically, how models tend to dress when "off-duty". One bad buy can throw off the entire look.
So where does one collect these pieces? Well, aside from the most hidden-treasure boutiques stretching from the Lower West Side to the Lower East Side, the Yigal Azrouël boutique. Yigal Azrouël added a sophistication to this concept. One that can be taken into the office and appear casually chic.
Yigal Azrouël Fall 2008
[Courtesy of Mercedes-Benz
Fashion Week]
New York gals with a sharp sense of fashion are donning Yigal Azrouël for day. Azrouël's demi jackets and slouchy yet fitted slacks are the favored pieces - made to look casual but the detailing reflects impeccable judgment in style.
With New York City's fashion sensibilities, a designer like Yigal Azrouël can be embraced for his sharp-eyed drapings of quality pieces. A generation of Alexander Wangs...gone uptown. A new kind of minimalism in an era where designers are aggressively working fabrics, applying every hardware and gem imaginable, and adding electric hips to their silhouettes ... where a minimalist brand like Calvin Klein can be seen as stuffy? I wonder.
Do view the Yigal Azrouël Spring 2009 collection and see what all the buzz is about.
The designer, Yigal Azrouël.
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