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Source: Microsoft clipart
Newspapers are having a hard time staying afloat. So burdened are they by overhead costs and competition from internet news sources. Let's make one thing clear - it's not the news that's being ignored, it's the paper; or as they say in tecno-speak, the medium. The newspaper was once the most trusted source of news and the fastest way to communicate important events around the world. To quote the words of a popular song "Those were the days, my friend...."
I'm sure newspapers have a ways to go before they become extinct. However, asking someone to buy a newspaper today, when they can get it online is like using a typewriter when you can use voice-activated word processing. Remember, we're in the Technology Age.
Yes, there may be some degree of nostalgia relative to the neighborhood kid's paper route, and man's best friend's prompt retrieval to be placed at your feet. That two hour commute has also seemed a lot shorter with your favorite newsprint in tow.
Regardless, like GM and Chrysler, newspapers must take a long hard look at their economies and determine how to continue to keep market share while upgrading their systems. News is news, whether it's digital or in print. People read the news then throw the paper away. If I need a clipping for my scrapbook, I can always do a screen print from my computer. Maybe newspaper companies should be looking to merge with TV news channels. Or maybe it's time to "green" the publishing industry and cut down fewer trees. Yes, jobs will be lost, families will be devastated, and a host of other negative impacts will result. Such dire outcomes has never stopped the inevitable. They're already happening in the financial sector, the auto industry, and Education. Many of us have heard the word "Change" in frequent use recently. We just never imagined how much change we would be getting - from Wall Street to Walmart. It's coming to a newspaper near you.
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