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Volvo offers a chance to meet Robert Pattinson at 'New Moon' premiere
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(PRNewsFoto/Volvo Cars of North America, LLC)
Volvo is giving Twilight enthusiasts the ultimate fan experience: the chance to attend the New Moon premiere in Los Angeles and meet the film's cast, including Robert Pattinson.
According to MediaPost News, Volvo is launching an international promotion around New Moon, in which Pattinson's character, Edward Cullen, drives the company's XC60 crossover.
The campaign includes a website called WhatDrivesEdward.com, where fans can enter for a chance to win a pair of tickets to the film's premiere in Los Angeles November 16 and meet Pattinson, along with the rest of the cast.
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