As you check in with Twitter on a Friday you might notice tweets packed to the brim with replies. At the end of the tweet you might notice a hashtag #FollowFriday.
In essence the sender of that tweet is putting the twits mentioned up on the proverbial Twitter Pedestal and suggesting to the Twitter Universe that they should follow them too.
Those tweets that contain the #FollowFriday hashtag can then seen here: http://search.twitter.com

All in all a great idea. I love the gesture, and I certainly appreciate everyone who might mention me. But looking at the sample tweet above I can now assume one of two things.
Ok, so now I know @drewm is fine company to keep but I am still missing the “WHY ”. I’m missing some vital information.
That WHY is very important to me. I’m not looking to add new followers just to play a numbers game. Twitter isn’t a popularity contest. In fact, I’m doing the opposite and working on slowing down the stream.
The last time I checked, tweets were free. May I suggest you take a moment and give your reader at least a little hint as to the WHY of your suggestion.

You don’t have to write a novel. All I’m suggesting is that you give the TwitterVerse a little more than just a name to go by. As I mentioned above, I certainly appreciate and am honored by everyone who mentions me in any form.
Since I have the opportunity, I think you should follow Tom Plant , not because he mentioned me, not because he tweets his #FollowFriday’s in what I perceive to be better form, but because he’s a wonderful person who shares and promotes others freely but here’s an additional bonus…
If you like wine, he’s also @WINEormous . He’s a Wine Geek, a Cork Dork, and has great insights to the wine biz and deals in great wine, and you should absolutely follow him there!