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Turning a new Paige in denim
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Paige Premium Denim opens its second stand-alone store at the Grand Canal Shoppes at the Venetian.
The fit model of denim has made her debut at the Grand Canal Shoppes at the Venetian, just her second stand-alone boutique. Paige Adams-Geller has been known the denim industry's secret weapon for almost a decade. Its top “fit model,” Adams- Geller's statistics have been vital to the success of almost every A-list denim label from Seven for all Mankind and Citizens of Humanity to Habitual and True Religion.
Now her own line of demim, Paige Premium Denim, has a home in Vegas. In October, Paige opened a stand-alone store at the Grand Canal Shoppes. The 1,600-square-foot store houses Paige Premium Denim, PPD Jeans for Men and her new collection Paige Black Label.
The store features Macassar Ebony wood fixtures, crystal chandeliers, plush couches and a brown and blue palate, replicating her stand-alone store in Los Angeles.
“I wanted the space to be inviting and echo the feel of my collections” says Paige. “My Los Angeles store is warm, comfortable and offers a little something for everyone. I want to recreate that in one of my favorite cities: Las Vegas.”
Fans of her line include Penelope Cruz, Angeline Jolie, Gisele Bundchen, Nicole Richie, Rihanna, Fergie, Brad Pitt and Jake Gyllenhall.
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