Tuesday, December 8th, 2009
For many years the operations and activities of the catalog marketers have stopped as their data files have been delivered to their services bureaus...
Keep Reading »
If only one lesson has been learned from the difficult economic times it is this one, things are not going back to the way they were. Changes in...
Keep Reading »
Social media is more than just a buzzword, it is an opportunity to improve products, services and increase sales. Most importantly, through Facebook,...
Keep Reading »
Combining data feeds from the online and offline worlds, listening to consumers and thinking outside the box when planning marketing strategies can...
Keep Reading »
The lifeblood of a direct mail company is growing sales and adding new customers. One senior direct marketing manager for a Fortune 500 company was...
Keep Reading »
The social network explosion has put this question on many marketers’ minds – what is social media marketing and how can I use it to my...
Keep Reading »
I was flying recently and pondering the challenges that the airlines are facing in differentiating themselves from the competition in the providing...
Keep Reading »
The odds are stacked against newspapers and phone books surviving the next few years, certainly the decline has been considerable as more and more...
Keep Reading »
The sum total of all human knowledge was doubling every 10 years, according to the US Government in the mid twentieth century. Along came the Internet...
Keep Reading »
Recent statistics show that the 45-64 age group grew seven times faster than teenagers when it comes to texting on mobile devices. So TEXT will soon...
Keep Reading »