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I'm about to say something that will probably surprise not one of my seven readers.
I hate clothes shopping. I hate clothes shopping with a passion. I'd rather buy a brand new Gateway, no, HP, no E-Machines system with Windows Vista preinstalled than go clothes shopping (all of my fellow True Geeks out there know what I'm talking about).
So, when a service comes along that happens to marry my love of technology with my hatred for clothes shopping, you can bet your HTC G1 that I'll be sitting up and taking notice.
Enter, the Trunk Club.
The Trunk Club is a brilliant idea, in my mind. Essentially, you pay a yearly membership fee, and in return, you get access to a personal shopper/stylist. This individual meets with you online via webcam, gets to know you and your style a bit, and then shops for you. Your shopper will pick out clothes and send them to your home, your office, your mom's garage, wherever you, the successful (or aspiring) geek happen to be.
Now, iIf there's one thing emerging services have to do, and do well, it's differentiate themselves in a crowded market. Because, let's face it; every market is crowded. Everybody selling something, aside from a very select few specialty items, is competing with everyone, their brother, their aunt Sue, and about half of their extended family. Rarification is virtually impossible in a global market.
So, emerging services have to differentiate. They can do this in a few different ways.
One, they can outperform other services, through high quality customer service, and innovative approaches to business that allow them to exceed what their competition can do (the Zappos model).
Two, they can streamline their business so that their overhead is low, and reinvest that money in quality employees who stay with the company (thereby helping it remain profitable, even in uncertain economic times; the Costco model)
Three, a combination of the above two.
I have to admit, I haven't tried the Trunk Club. By day, I'm a Systems Administrator for a non-profit agency, and a highly stylish wardrobe is not one of the prerequisites for my job. But I used to work in high-tech B2B sales, and I can tell you, I would have loved to have a service like this back then.
So, for all of me fellow-shopping averse geeks here in Seattle (or anywhere else for that matter; the Interwebian tubes know no boundaries), I enourage you to check out the Trunk Club. You might save yourself time, money (same thing, right?), aggravation, and stress.
And if you're like me, you might save yourself the embarassment of wearing white athletic socks with black dress shoes and charcoal grey slacks. To a sales presentation. For a CEO of a Fortune 500 company. With your manager and the VP of Sales.
What? I told you I hate shopping!
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