RSS
Home
Fall into the holidays at the Gap
Print
Email
RSS
Subscribe
It's that time of the year again, when retailers begin to pull at consumer's heartstrings, guilt us into spending vast amounts of money on gifts, and sometimes even make us feel fuzzy and warm inside.
With just two short weeks to go before Black Friday, many big-time retailers and department stores have already begun their holiday ad campaigns on all media outlets from TV, print, outdoor and interactive.
The Gap released its Merry Mix It campaign online, and one particular spot features Jon Heder (Napolean Dynamite) and Janelle Monae (Bad Boy Records) singing and dancing to "Winter Wonderland." See the spots here: http://www.gap.com/browse/info.do?cid=43164
It's playful, it's cute, and to some its nauseating - but will it be effective? Our economy is not looking too great right now, but its still the season for giving (and buying, of course).
Despite the recent family tragedy, AdFreak.com reports that Jennifer Hudson will still appear in Gap's holiday campaign, to mixed results.
Among other retailers that have launched holiday campaigns are Lowes http://www.examiner.com/x-1276-Miami-Advertising-Examiner~y2008m11d9-Lowes-says-Lets-Holiday and Baileys http://www.examiner.com/x-1276-Miami-Advertising-Examiner~y2008m11d11-Baileys-asks-to-listen-to-your-lips-as-the-holidays-approach.
Sites consulted: http://adweek.blogs.com/adfreak/
