In a world of vanilla game design, Sony has spoken up at the developer conference in Liverpool. Michael Denny, senior vice president of Sony Computer Entertainment Worldwide Europe, stated that creating new IPs is important to fit the growing needs of consumers. In one short sentence, he said "New IP is the lifeblood of the industry." Looking at all the new franchises like Motorstorm, Uncharted, and Little Big Planet, the company has already been demonstrating its method of pursuit.
Moreover, Denny specified that "issuing guidelines is a good thing, but we always want to leave room for disruptive titles." One of the more notable titles that ring a bell is Heavy Rain, which sports wildly different game dynamics. Games like Heavy Rain are sure innovative, but careful steps must be taken to reduce the impact of the risk.
Gamers always demand genre shifting experiences, but companies usually end up investing money into huge projects that do more of the same, but refined. Approaching game design with views like Sony's, gamers may have more of a chance to get out of the two dimensional game mechanics that have dried up the industry. Therefore, what game, in your opinion, has changed this generation the most?