Foot Locker presents campaign for sneakerheads

May 31, 10:33 AMSF Streetwear ExaminerCharlene Haze Alcantara

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Foot Locker, a destination for sneakers, aspires for everyone to know that they are not only about selling sneakers. Foot Locker has started a campaign in which they aim to go beyond a sneaker enthusiast, and become and understand the mind of a sneakerhead. Their new campaign endline “It’s a sneaker thing.” presents quirky and sublime moments caused by sneaker obsession.

Is this mission that Foot Locker embarks upon caused because of low sales, or to be a source spot for sneakerheads to snatch their sneakers? I remember a time when stores like Foot Locker or Champs Sports were the number one place to cop new sneakers. This was over a decade ago, when sneaker boutiques were very scarce and online storefronts were nonexistent. Because of the endless growth of the sneaker industry, it seems that Foot Locker is stretching their target market beyond the admirers of action and extreme sports to hopefully tug the strings of sneakerheads. Whether these series mini films give them profits or a recorded memory for sneakerheads, Foot Locker paces to be placed upon the sneaker map this summer.

Peep one of the mini films that are part of the series below. The moment Foot Locker successfully captures is definitely a classic in which all sneakerheads (and many others) have felt when it comes to their shoes, especially if it’s 1) a fresh new sneaker 2) a white sneaker.