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Streetwear today
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photo credit: SecondPrint Productions
Streetwear is not only a component of fashion, but a culture itself that encompasses Hip Hop, art, skateboarding, and of course style. Being originally fueled by youth of the streets from the 80s, it was a look that emerged from the growing Hip Hop movement and skateboarders. Even though it's been around for nearly 20 years, streetwear is still recognized as a subculture. However, it has passed the longevity of other youth fashion fads, and continuously revolutionizes itself throughout its existence.
Streetwear and Hip Hop are a tied and integrated culture that's been underrated for years, being especially detached to the eyes of the fashion industry. When interpreted, the cliche and stereotypical descriptions arise - baggy clothes, bright colorways, and graffiti-esque styles. Unknowingly, there are ties and resemblances in streetwear culture to high-end fashion. Similarities such as branding, the costly expenses, and the hype of the "got-to-have factor" are the main links of what makes both type of fashions go 'round.
Today, streetwear is an alive and growing market, having existed long enough to have trends recycle and have certain clothing considered vintage or classic items, yet innovative enough for brands to push themselves outside traditional streetwear clothing of graphic t-shirts and hoodies. Streetwear has expanded to cut-and-sew lines, runways shows, conventions, blogs, and rising storefronts. What was once clothing that was deconstructed and styled to fit an essence of youth on the streets or a figure of Hip Hop, is now an industry that creates a lifestyle stretching beyond elements of Hip Hop.
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