The sole heeler

October 27, 11:05 PMDC Fashion & Style ExaminerMakeda Saggau-Sackey

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Asgi Footwear 'Carina' Bootie

Move over Dansko, there's a new kid on the block vying for the bragging rights to designing the most comfortable and stylish shoes. Asgi, a three year old Italian shoe line hit the U.S. market with the promise of scientifically designing comfortable shoes that women would want to wear.  The shoe brand, founded by Patrick Hogan, a podiatrist and Maggie Mercado, a shoe designer, is becoming a go-to brand for women looking for comfortable shoes that can go from the board room to the ballroom. The brand offers an assortment of loafers, booties, Mary Jane's and walking shoes all designed with a patent pending technology called Soleplex.  

At first glance, the Asgi bootie might look a bit funky because of the architecturally quirky heel but slip your feet into them and you will discover the beauty and comfort behind science. The base of the shoe is designed in three steps for comfort. First Asgi shoes have anatomically contoured foot beds that stabilize and form to each individuals foot. The sole is flexible and allows for movement whereas other shoes are too rigid and do  not allow the feet to flex naturally. For those "click-clackers" that prefer to wear high heeled shoes everywhere, Asgi has designed polyurethane pods for shock and impact absorption.

Asgi shoes might not be Christian Louboutin's, but for women looking for stylish and comfortable shoes for their daily commutes, Asgi is an option to tennis shoes and sneakers.  The brand is expanding its offerings with a new men's line which will debut in the this fall. Asgi shoes are available at select Nordstrom and Walking Company stores.