RSS
Home
Great sex or sleep? What’s your pleasure?
Print
Email
RSS
Subscribe
What do you want to do in this Heavenly Bed?
What do world travelers prefer - a great night’s sleep or fantastic roll in the hay?
A great night’s sleep trounces great sex according to more than half (51%) of the U.S. respondents to a new global survey of sleeping habits conducted by Westin Hotels & Resorts. Apparently, we're desperate for sleep. In fact, 42% said they’d rather have a sleeping pill on their hotel pillow than the ever-present chocolate. Some 62% take a relaxant, sleep or stress medication when traveling overnight.
Westin Hotels’ new global sleep study of more than 12,500 frequent travelers in ten countries is a follow-up to a sleep study conducted a decade ago when the hotel group launched its “Heavenly Bed.” Ten years ago, just 31% chose sleep over sex.
Have you had the pleasure?
The revolutionary all-white Heavenly Bed practically set off the global hotel bedding war and made travelers look askance at brown polyester bedspreads and foam mattresses of old. A quarter of those surveyed said they’d pay $100 more for a hotel with a great bed, and more than half would go out of their way to stay in a hotel with their favorite bed. Here are some other findings:
* 56% of U.S. respondents said that 24/7 lifestyles make a good night’s sleep more important than ever, although 61% believe that today’s technology and constant connectivity impairs sleep.
* 60% said their PDAs have prevented them from getting shut eye.
* 58% noted that the main concerns causing sleep issues are bills and paying the mortgage. Another culprit? Problems with a spouse or partner (25%). Add the two together and it’s “hello” Ambien.
Don’t assume it’s the females saying, “Not tonight, honey, I’m bushed.“
It’s men who are more likely than women to take sleep over sex, with the majority of women saying they prefer sex to snoozing. It’s not just tightly wound Americans who prefer napping over nookie. In nine of 10 countries surveyed, sleep beats sex – only the Canadians prefer seduction vs. slumber.
Westin has partnered with the National Sleep Foundation to launch a toll-free sleep hotline.
(888) TIME-4-SLEEP is staffed by sleep professionals during peak hours when people are tossing and turning (and not in a good way). The medically trained sleep pros help with common sleep problems and offer advice and healthy tips for getting a good night’s sleep. The sleep hotline lines will be open until September 15th, Monday through Friday, 6 pm to 1 am Eastern Standard Time.
Night-night.
For more information, please visit www.StarwoodHotels.com/Westin or www.sleepfoundation.org.
Related Articles:
Comments
