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2010 Not For Tourists Guide to SAN FRANCISCO just released
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Just released 2010 Not For Tourists San Francisco iPhone App
The sudden closure of the San Francisco-Oakland Bay Bridge is a reminder to all Bay Area residents of the need for up-to-the-moment awareness of travel alternatives.
Coincidentally, a copy of the 2010 Not For Tourists Guide to SAN FRANCISCO arrived in my mailbox today, packed with maps and info detailing everything from Transit options to listings of Sundries/Entertainment and Essentials for each San Francisco neighborhood.
Transit headings include Airlines & Airport Shuttles, Car Sharing/Taxis, San Francisco Ferries, Bay Area Bridges, BART, Caltrain, Muni Metro, Biking and other modes of travel. These are always essential to have at your fingertips, especially in an emergency. The maps on most pages are a huge help in getting oriented.
Here’s a press release on the book with more details:
Not For Tourists (NFT), publisher of the little black city survival guides, announces the release of the 2010 Not For Tourists Guide to San Francisco ($16.99; 392 pages). The new edition covers 40 neighborhoods in detail with the best spots to eat, drink, shop, and play in the Bay Area. Not For Tourists is the only guidebook entirely written by and for locals with unique maps and easy access to smart, well-located content at a glance with a sleek design that fits in your pocket. For more information, visit www.notfortourists.com, where the NFT team of Bay Area writers and editors is constantly posting new content.
The Not For Tourists San Francisco iPhone App puts the Bay Area in your pocket for $4.99. Developed in partnership with Tuft + Co. of San Francisco, the app for iPhone or iTouch includes 66 neighborhoods, 4,000 listings, and dozens of custom interactive maps for easy access anytime.
Not For Tourists is the ultimate guide for the savvy city-dweller. The philosophy is simple: whether you've lived in your neighborhood for 55 years or 55 minutes, NFT will help you navigate and explore the city like a local. Written and designed by in-the-know city slickers themselves, NFT is mobile-oriented, cartographically-inclined, and to-the-point. For over a decade, our mapmakers, writers, editors, graphic designers, and urban adventurers have scoured the streets, read the writings, and lived the credos of practical, esoteric city travel. Within the matte black covers of our guides and throughout the interminable, electronic pages of our website, discover secret city spots you never knew existed-from dive bars and extravagant restaurants to local hardware stores and only-in-San Francisco places.
Not For Tourists launched in NYC in 2000 as a new concept for a guidebook series and information source. Why? Because publisher Jane Pirone was tired of “carrying around half a dozen books and four separate maps just to be able to get around the city efficiently.”
“We want to help already-savvy residents, commuters, business travelers, students, newcomers, and even tourists in the city feel as cool as they should feel,” says Rob Tallia, NFT Editorial Director. “Now when someone asks for directions, I just hand them an NFT and keep moving – it’s much easier that way!”
NFT’s excellence in design has been recognized with awards from Print, Step, I.D., D&AD, and the Art Directors Club. In addition to the 2010 San Francisco guide, NFT releases ten other U.S. titles: New York City, Washington D.C., Philadelphia, Chicago, Los Angeles, Boston, Atlanta, Brooklyn, Queens, and Seattle. Last fall NFT released its first-ever international title, the Not For Tourists Guide to London.
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