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A recent report in Advertising Age says that online consumers have quit shopping Saturn, Saab and Hummer - the brands General Motors intends to unload...
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Find out more about Jeff: Jeff is a veteran of the marketing and communications business and is captured by the growing importance of online marketing. Follow along to see how today's leading-edge marketers are using search, social media and the online channel to build their brands and develop relationships with their customers. You can reach him at this address. |
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Online Marketing Examiner's Articles
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Trying to say something useful in the 95 characters you have available when writing a Google AdWords ad is tough. You want to drive people to your...
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When it comes to effective search marketing, the wise sage (and former Yankee great) Yogi Berra said it best, "If you don't know where you are...
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Do you REALLY care what one of your Twitter followers had for breakfast? I'm guessing not. And recent research from Hubspot suggests that you're...
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In a recent contribution to MediaPost's Online Spin newsletter, Joe Marchese, president of socialvibe said, "people are the medium." He...
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The explosion of social media has started the usual speculation about what might happen to more traditional marketing channels. It seems each new...
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It has long been an adage in the business that the best kind of advertising or marketing is by "word-of-mouth." Why? It boils down to...
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In my last post, I suggested that despite the energy surrounding online marketing today, traditional marketing/advertising goals still apply:Marketers...
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Welcome to this new Examiner column on online marketing! Instead of grabbing customers by the eyes and ears through TV, radio, magazines or direct...
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