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Twitter wine; a wine before its time is Twine
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Twitter Wine: Twine
Twitter has its own wine label, Fledgling Wine, which it's launching today in partnership with Crushpad, a San Francisco-based winery. This side venture is a charity deal with proceeds benefiting Room to Read, a group for literacy around the world.
Twitter wines come in two flavors: A 2009 Fledgling Pinot Noir and a 2009 Fledgling Chardonnay. Each 750ml bottle costs $20, or you can get a case (12 bottles) for $240. $5 is goes toward Room to Read,
“Every case sold will provide approximately 60 local language children’s books and promote education in the world’s poorest regions,”
Here’s the intro from Twitter co-founders Biz Stone and Evan Williams on the site:
As a company that’s only one percent into its journey, we’re always thinking about our long term impact on the world. The Fledgling Initiative embodies two things that are at the core of Twitter’s mission: providing access to information and highlighting the power of open communication to bring about positive change. This initiative is just one piece of that approach. Take part in this mission and pre-buy our limited bottles of the wine. You can follow along with our wine-making activities on Twitter and at some points even participate in its creation. For each bottle you buy, $5 will be donated to Room to Read, a transformational non-profit that brings books, libraries and ultimately literacy to people in the poorest areas around the world. The efforts of Room to Read will benefit literacy, and in doing so they’ll allow Twitter to grow.
For Twitter, which limits literacy to shortened URLs and 140 characters, and has spawned a whole load of made-up words, supporting literacy certainly is an unusual charity.
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