Once again television has proven how shallow it can be. On January 5, 2009, ABC premiered its latest reality show entitled "True Beauty." The premise of the show is to pit five gorgeous men and women against one another in various types of competition aimed at proving who is the most beautiful. However, the contestants are unaware that they are not being judged on their physical attributes alone. They are also being judged on their "inner beauty." The show comes from Executive Producers Tyra Banks and Ashton Kutcher; both of whom have had experience with successful reality shows. Tyra’s "America’s Next Top Model" continues to be a favorite while Kutcher’s "Beauty and the Geek" ran its course last year. Both appear to genuinely "want" to get at that which makes up inner beauty, however, both also seem to continually miss the mark in achieving that. Tyra’s models are rarely, if ever, called on their bad behavior. In fact, in some instances, they are actually rewarded for their diva-like tantrums. Kutcher’s "Beauty and the Geek" came much closer to really exploring the concept of inner beauty but was still predicated on the fact that the individual must first have visual outer beauty. This is where "True Beauty" also fails. Instead of taking men and women who might be capable of displaying outer beauty with the right help, the show immediately went for contestants that already had that going for them. How predictable! While it may turn out that there is a total beauty - - inside and out - - among the 10 chosen contestants, that remains to be seen. If the premiere was any kind of indication, the pickins’ are pretty slim. Laura Leigh immediately pronounced, "if I want to be the center of attention, I will make myself the center of attention." Another contestant - - CJ - - admittedly rents himself out to room who want to use him for a trophy. Haddiyyah-lah announced that she may "well be the most beautiful person in the country." Still another brags about her $100,000 wardrobe. Joel pronounced "when I put my birthday suit on, I want everyone to be impressed." These pronouncements, cocky attitudes, and obvious self-love left me wondering, "where is the beauty?" After the competitors initial statements, I have to admit that these so-called beautiful people began to look quite ugly to me. ABC missed the boat on this one. It saddens me that television continues to buy in to the same old typical stereotypes. This show certainly isn’t my cup of tea and it doesn’t begin to scratch the surface of true beauty.