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Survey: Americans choose convenience and comfort before environment
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Convenience and comfort are big barriers for consumers going green.
(AP Photo/Paul Sakuma)
Americans may want to go green but not if it means being uncomfortable or inconvenienced, a new survey released today by the Shelton Group finds.
“For most Americans, what once were considered conveniences have become necessities”, said Suzanne Shelton, whose firm conducted the survey. “This means the green movement has its work cut out for it: Convenience and comfort are big barriers for consumers going green”.
The national survey, that polled 1,600 consumers, found that while 60 percent of Americans are looking for greener products, they will choose comfort and convenience before the environment when given a choice. For example only 7 percent responded that they were willing to give up their computer, 21 percent said they could give up their cell phone, and 35 percent admitted they could live without their dishwasher.
“It means a lot of people simply won’t take on green projects, or buy a green product if they have to go to a different store to find it or if it somehow takes away from their personal comfort”, Shelton said.
The survey yielded 1,006 complete responses for a 3.09 percent margin of error.
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