Monster Nature Roars onto the Scene!

October 7, 11:55 PMOrlando Music ExaminerWestley Valentin

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Monster Nature's Fall Showcase!

As show business enters a new dawn of adaptation (to the ever declining economy), various new ideas and concepts are emerging and evolving to meet demands like never before.  We are not only seeing different and fresh ideas as far as advertising goes, we are also seeing different and ground breaking ideas coming forth for various avenues of sales.  For instance, bands like The Beatles, Aerosmith and most recently Pearl Jam are selling their music through the video game mediums, Guitar Hero and Rock Band.

Monster Nature, a brand new marketing company based out of Orlando, is also reinventing the way show business is being displayed.  With ideas like “radical marketing,” they have sought out new technologies and outlets to communicate with their demographics.  Although using social networking sites is nothing new for musicians, Monster Nature takes advantage of the flexibility of these sites to communicate the updates that their clients desperately need to convey to their fans.

And right now the Monster Nature team is in the process of producing a large scale festival cleverly named, “The Chupracabra Music and Arts Festival,” planning for a November 2010 date. With the sky as their only limitation, this festival plans on bringing large crowds from all across Florida and the whole country to Orlando.

But not only on the forefront of brand new marketing ideas for musicians, venues, and products, Monster Nature is also on the forefront of the “Green Revolution” with their Monster Nature Recycles program.  With a truly remarkable sprit of humanitarianism, I quote from their webpage, “Monster Nature recognizes that we must all be good stewards of the world our ancestors have entrusted us with, and we must care for it on behalf of our descendants.” And for that reason, their “Recycles” program was created.  With all of the products they generate, they strive and commit to using as many recycled products as possible while donating portions of the profits to help environments not only here in Central Florida, but all over the world.

On September 24, Monster Nature dedicated their services and abilities to the world with their first Annual Fall Music Show Case, featuring two Bands I’ve covered in the past (Mumpsy and The Beauvilles) and two bands from Miami (King-Bee and Artoffical.)

Using a brand new venue down by U.C.F, The Dungeon Lounge, the showcase sold out and exposed Orlando to a show unlike any others in the area.  What I observed as being so different was the harmony and organization of the show.  See, in the little experience I have in promoting shows, the bands aren’t the only attraction that bring in ticket sales.  The venue is as well.  When I learned that Monster Nature enlisted some of Orlando’s most beloved underground bands Mumpsy (Orlando) and The Beauvilles (Ybor City) I thought to myself, “That’s a good start.”  But enlisting two bands pretty much unknown to Orlando, King-Bee and Artofficial, along with the fact that they were going to a venue that was brand new, I feared disaster.  Boy was I wrong.

That night, Monster Nature seriously flexed their promotion muscle.  Not only did they get the word out about the show, THEY SOLD OUT!  Even Orlando’s most famous venues have problems doing that with well known bands.  And let’s not forget that this was their first show! Very impressive!

Although a lot of glory and credit goes to the bands and Monster Nature, the night was also dedicated to a cause greater than profit.  Invisible Children, an organization dedicated to helping abused and voiceless children around the world was the guests of honor.  The best moment of the night was when it was confirmed that over $400 was raised for the group.

Well in closing, to bands or venues needing help with ticket sales, contact Monster Nature and start building a relationship with them.  They have big plans and the resources to accomplish them.  Well, like I always say, that’s me; Make up your own mind!  Peace…

Click this Monster Nature Link for more information!

Also Click this link to see more of Photographer Jennifer Ross' work!