
Recent first-time PGA Tour winner Ryan Moore, recently gaining notoriety due to his lack of sponsors, has found a company he can tout with pride on the golf course. As reported by ESPN’s Jason Sobel here, Moore has struck a deal with Scratch Golf that sees him not only displaying their logo and playing their irons and wedges, but becoming a part-owner of the company. Assuming that this is a fairly lucrative deal, it would be evident that by becoming known as one who eschews the corporatism exhibited by players with more logos than fingers, Moore has marketed himself quite well. Furthermore, the on sponsorship that he has accepted of late is a consummate contrarian play. Those who have observed his unique sense of style would expect nothing less from the soft-spoken Moore.

Scratch Golf is a perfect example of the notion that the major equipment manufacturers are not the be-all-end-all in golf. As someone who plays a non-mainstream set of irons (look for a “Tim Gavrich: What’s In The Bag?” post soon), I can attest to the sleeper-effect in the equipment market. While I am not familiar first-hand with Scratch Golf products, I have heard nothing but positive reviews of their wedges and irons. They also produce a line of hybrids. Very quietly, Scratch Golf claims 89 clubs in play on the PGA Tour this year, 70 on the LPGA Tour, and an impressive 335 in play on the Nationwide Tour.
According to their website, the nearest Scratch Golf vendor to the Hartford area is located in Stamford at Downtown Golf. If your wedges have gotten markedly less groov(e)y for you over the course of this year, you might look into some Scratch wedges. If you end up doing so, let me know how they work out and I’ll post some user reviews and comments.
Cheers for now.