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Lane Bryant launches a plus size social networking community
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Not long ago I wondered why Lane Bryant one of the most recognized names in plus size fashion was not doing more in terms of social networking. My question has been partially answered with their latest project. They have launched a free online community, called Inside Curve, allowing customers and others to be a part of a positive community and be privy to the latest greatest from the Charming Shoppes brand and to socialize with each other. The press release below tells the whole story. In a nut shell Inside Curve is a combination blog and message forum with news elements sprinkled in. When you join come say hello I just set up my profile, nothing fancy but I will be involved.
LANE BRYANT LAUNCHES ONLINE SOCIAL COMMUNITY
Leading fashion apparel retailer brings women together with innovative use of technology
One of the first apparel retailers to embrace social networking and new media, Lane Bryant is launching an ambitious social community – Inside Curve – that welcomes women from all over the country to join in fun, fashion and friendship.
As the first retailer to Twitter from the red carpet during the motion picture premiere of Mamma Mia!, Lane Bryant understands the importance of engaging its most passionate customers in conversations about the brand’s fashion and new initiatives. Lane Bryant is the first women’s apparel retailer to take advantage of this fresh marketing approach.
Although Inside Curve is their biggest leap into social networking, it isn’t a first for the resourceful Lane Bryant. They host successful Twitter and Facebook pages that allow members to follow and interact with the brand they love. Inside Curve offers even more opportunities with product reviews, design tips, style advice and more. Members enjoy up-to-the minute insight on style, trends and behind-the-scenes features. Exclusive member savings and promotions are added bonuses.
Fresh from winning two PRism awards, awarded by the Public Relations Society of America for the creative use of social media, Lane Bryant will utilize Inside Curve by listening to members, asking questions and interpreting feedback to improve their customer experience and relationship with the brand. (I hope this comes true in a major way)
“Lane Bryant has one of most passionate and engaged fan bases of any retailer. Our woman loves fashion, loves color, and insists on being on trend and knowing what’s coming next. Inside Curve is her opportunity to join thousands of women who feel the same way,” says Jay Dunn, Vice President, Marketing.
“In addition, Inside Curve is the prototype of customer engagement, using new media and social networking to bring a voice and personality to our brand. It’s fun. It’s fresh. It’s as creative as the fashion we design. It’s the way all retailers will eventually communicate and interact with their most enthusiastic customers,” says Dunn.
Inside Curve is easily accessible through the Lane Bryant website: Lane Bryant.com
.
About Lane Bryant –With nearly 800 stores, Lane Bryant is the nation’s leading women’s specialty apparel retailer, providing stylish, and high-quality fashion in sizes 14-28. The Lane Bryant collection includes a wide selection of career to casual apparel as well as accessories, hosiery and intimate apparel. Lane Bryant is a subsidiary of Charming Shoppes, Inc. Please visit Lane Bryant.com for store locations and the latest fashion trend information.
When you join Inside Curve this offer is extended to you.
You’re an official member of Inside Curve!
To celebrate your new Insider status, use the exclusive promo code below to save up to $75 on your next online purchase. You can use it online 24/7, but you’ve got to take advantage of it before midnight on August 31, 2009.
Start shopping now – Don’t wait until the clock strikes twelve (remember what happened to Cinderella?). This offer can be combined with other discounts and can be used on everything except Spanx®.
Shop Lane Bryant (http://www.Lane Bryant.com/) and enter promo code 0050000111 during online checkout.
Visit Inside Curve (http://insidecurve.lanebryant.com/) to tell friends about your latest fashion find and remind others to join the fun by becoming an Insider just like you.
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plus size fashion
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