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LA Beauty Trends Examiner

Stunning lashes all summer long.

June 1, 2:25 PMLA Beauty Trends ExaminerJennifer Geisman
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LashFood

In many cultures, long, luscious eyelashes are the essence of youth, femininity and flirtation…the sweet, doe-eyed look of lashes fluttering gently at your crush across the room. With summer’s minimal makeup trends of soft eyes and nude colors, the perfect mascara can create a striking diva or pure innocence in just one stroke of the wand.

First, you need to actually have lashes. LashFood, an all natural eyelash and eyebrow conditioning stimulator, provides fuller, longer, darker and stronger lashes. Formulated using the highest-grade natural ingredients including Biotin, an essential vitamin Arginine (a natural amino acid) and root and herbal extracts, LashFood transforms lashes from fragile and breakable to healthy and strong. Within 2-4 weeks, you will be batting those peepers.

For smudge-free, flake and smear-resistant for up to 24 hours, Smashbox recently debuted Lash DNA Mascara which is formulated with a proprietary complex of proteins and amino acids that bind, condition and rebuild damaged lashes. The double-helix brush lengthens and defines each lash resulting in full, feathery lashes. A new favorite amongst Hollywood starlets is the Lancôme Powermascara. The Powermascara oscillates 7,000 times per minute. You simply press the button, and, like magic, the vibrating brush combined with an exquisitely smooth formula creates lashes that appear longer, cluster-free, and amplified. Maybelline has unveiled its new mascara that is on the cutting-edge, but without the designer price. Similar to the Powermascara, Pulse Perfection™ by Define-A-Lash® Vibrating Mascara has an elastomer brush (patent-pending) that vibrates 7,000 times per stroke. The mascara creates clump-free definition, curl, intense color and shine.

If color is your thing, go for all out boldness and chic style with colored mascara. Hollywood A-listers such as Rihanna and Christina Aguilera are bringing a modern take on this blast from the past. Covergirl’s New Exact Eyelights Mascara and LashBlast Luxe give lashes a touch of color and shimmer. Uban Decay’s Big Fatty Colored Mascara uses turquoise and navy hues to make brown and blue eyes pop, purple tints give the green-eyed monster sex appeal and burgundy brings drama and mystery as the “new” basic black. Big Fatty’ Colored Mascara’s rich formula combines hemp oil, Vitamin E, Shea Butter and Jojoba Oil to help keep lashes thick and healthy.

Of course, fat lashes need to be accompanied by radiant eyes. Belli Eye Brightening Cream revives and illuminates tired eyes. This advanced eye brightener hydrates delicate skin, lightens dark circles and minimizes the appearance of fine lines. Vitamin K enhances circulation and is shown in research to reduce the appearance of dark circles. Saccharomyces Cerevisia extract makes the area around the eye look restored, with a more uniform complexion. Rice and Soybean protein improve hydration and also aid in reducing dark circles and puffiness around the eyes.

 

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