Friday, November 6th, 2009
Before you even think about writing homepage content or having someone else do it, it’s crucial you have absolute clarity about what...
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Tuesday, November 3rd, 2009
Every click on your site, every email captured, every website page read and survey completed are clues your prospects whisper to you on how to improve...
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Tuesday, October 27th, 2009
Managing email addresses is a critical element to your electronic marketing success. Most people keep randomly collected emails in their free email...
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There’s no doubt you’ve experienced lots of less than reputable web content. Rise above the fray with an impactful credibility campaign...
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Unlike direct response marketing of yesteryear where tens of thousands of pieces were printed and mailedat great expense, testing variables in...
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When a website is created, a few drafts of each page are written the final draft is checked and approved, and then it’s uploaded to the website....
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There are four ways people find your website: They know your website address, type it in directly and go to your site. They find a link on another...
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Dollar for dollar, email marketing works harder than any other marketing campaign. Email marketing has a 17 percent higher response than direct-mail...
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The foundation of Internet marketing is to collect email addresses. Without a house list, you have no way to reach people to actively sell more...
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