Titleist 909 drivers coming in November

October 9, 2:59 PMGolf Equipment ExaminerSteve Pike

Titleist will unveil its much-anticipated 909 driver family in early November. The three-model family includes the 909 DComp, 909D2 and 909D3. The drivers have been in play on the PGA Tour since June.

Titleist (www.titleist.com) says each 909 driver is engineered with its own precisely positioned center of gravity to produce distinct launch conditions and ball flights. The result, according to Titleist, gives it the ability to offer a "new level'' of precision driver fitting to maximize distance potential and improve overall driving performance.

“Prior to the 909 driver development project, we conducted extensive testing with tour and club professionals, and better playing amateur golfers,” said Dan Stone, Vice President, Research and Development for Titleist Golf Clubs.  “The research showed there is a significant variation in swing speeds and angles of attack when delivering the club to impact.  It was clear from this research that different players require different performance characteristics from their driver head in order to maximize distance.  Ultimately, we designed three distinct drivers to meet the launch requirements and ball flight preferences across all better player swing variations.” 

“Our mission is to provide products that will allow better players to play their best,” said Steve Pelisek, General Manager for Titleist Golf Clubs.   “In terms of performance, the new 909s are our most technologically advanced for launch, ball flight, sound and solid feel.''

Pelisek said the Titleist 909 drivers are each designed with center of gravity locations that are deeper and lower than those of any previous generation Titleist driver models. Each driver also features an internally milled face insert that incorporates variable thickness design and a new "blind bore''  hosel Pelisek said saves internal weight allowing it to be placed low and deep in the swing weight screw to optimize the CG location.

The 909 DComp is a full pear profile, 460cc composite driver that Pelisek said produces high launch with low to mid spin performance. 

The 909D2 also has a full pear profile that creates a mid-depth CG for stability and better distance on off-center hits. Pelisek said the 909D2's mid face depth provides launch confidence and preferred set up appearance for many players and produces mid launch, low-mid spin performance.