RSS
Home
KFC no longer honoring free coupons from Oprah's free chicken give-away
Print
Email
RSS
Subscribe
.jpg)
AP Photo/KFC, Brian Bohannon
Oops! How did KFC underestimate the response for the free Kentucky Grilled Chicken offer on The Oprah Show on Tuesday? There have been reports from around the country that people were standing in line and eventually, turned away due to lack of chicken. Huh? It’s Oprah Winfrey, for heaven’s sake! Anything she promotes ends up causing a feeding frenzy. Well, guess what…KFC said in a statement yesterday that they will no longer accept the free coupons at this time. However, if you fill out a form, you can get a rain check.
Brand and ad experts have been weighing in on the issue. Was this a PR nightmare for KFC? Are they at risk of losing their loyal customers? Or was this a brilliant marketing strategy that got America talking about KFC’s new healthier meal offering? The verdict is still out. Only time will tell if the brand took a serious hit to its reputation, but the lesson to be learned here is never underestimate the power of Oprah.
Related Articles:
Comments
