
As more and more SUVs migrate to passenger-car underpinnings and tout their on-road comfort and practicality, Toyota's is pitching its redesigned 2010 4Runner as more truck than ever, seeking to attract a segment of the market that wants more than a fashionable station wagon.
A new heavy-duty Trail package, advanced off-roading features, and boxier styling all grace the new midsize 4Runner, which was unveiled today at the Texas State Fair and goes on sale later this year.
In 1984, the 4Runner became one of the first mainstream SUVs on sale as little more than a Toyota compact pickup with a roof and rear seat. It evolved over the years as SUVs became luxury vehicles, with the existing version appearing in 2003 at the height of that craze.
But as the Toyota Highlander and Venza car-based SUVs easily outsell the 4Runner, this truck no longer needs to appeal to today's average SUV buyer. Toyota still pitches the new version's on-road driving dynamics and interior versatility, but only near the end of its long press release.
The base rear-wheel-drive 2010 4Runner comes standard with a 2.7-liter 157-horsepower 4-cylinder engine that's rated for 18 miles per gallon in the city and 23 on the highway. That mileage isn't bad for a midsize truck, but that engine appears to be offered only so Toyota can advertise a lower base price; the more powerful 4.0-liter V6 that's standard on most 4Runners offers an extra 113 horsepower with a minimal gas mileage penalty -- ratings of 17 mpg city / 23 highway (or 22 highway with the optional four-wheel-drive).
Prices have not yet been announced.
For more details on the new 4Runner, check out Toyota's extensive press release, and see photos of different versions of the 4Runner below in today's slideshow.