Last week, Toyota announced it had joined Detroit in posting double-digit sales declines. Now the company is continuing to follow the Big Three automakers' example by offering zero-percent financing.
Though most Toyotas still don't get General Motors or Ford-style discounts, first the low sales and then the new deal suggest the company is not immune to economic troubles, especially as falling gas prices reduce the impact of a top selling point for some of its products.
Toyota has offered manufacturer-backed zero-percent financing before, but not on the scale of this month's dealing, which includes eleven Toyota models, including the popular Camry, Corolla and RAV4.