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Problems with Beyonce's new fragrance "Sasha Fierce"


Credit: Photo by Cliff Watts

Beyonce Knowles has been all over the headlines this week. First, Kanye West interrupted Taylor Swift’s acceptance speech at the VMAs, to announce that Beyonce’s video was better. Beyonce showed her style and class by letting Swift finish her speech in place of he own later in the show. Then, there was the announcement of her first fragrance, Sasha Fierce, but now that doesn't seem to be working out so well for Beyonce.

Abercrombie & Fitch filed a lawsuit in a Columbus, Ohio court yesterday, Wednesday September 16, to stop Beyonce from launching a fragrance under the name of her alter ego, "Sasha Fierce," reports WWD.

Abercrombie states that they began selling its own scent, "Fierce," in 2002 and had the name trademarked in 2003. Beyonce filed a letter-of-intent application with the U.S. Patent and Trademark Office in September 2008 for the Sasha Fierce mark in the fragrance category. Abercrombie alleges that a cease-and-desist letter was sent to Beyonce after learning of her intent.

Coty responded by saying: "We can confirm at this time...that the terms Fierce and Sasha Fierce are not being used as names of a Beyonce fragrance," reports WWD.

Will Beyonce still release her fragrance? If so, what do you think she will rename it?
 

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Dallas World Music Examiner

Katie Howerton is a VP of a small company by day, but escapes into her love of books, films, and music; this love is what started her column. Email...

Comments

  • LS 2 years ago
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    Look Abercrombie, I know you were about to sell your "Fierce" scent, but Beyonce has the best fragrance in the world!

  • chichi 2 years ago
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    the best scent of all time lol

  • Antonyo Wright 2 years ago
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    Yeah will do you live in Arlington?Becuse I do not know how you would be taking pitchers in sow much bathrooms mabey thats what oyu are attrackted to.Do not come to my Photo booth page .And I will make sure of that.That know inapropreit girl is going to do that.NOW THERE! WE HAVE IT GET!ALRIGHT GET IT >:(/:).

  • greysa greyy wisami 1 year ago
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    noo commmennt baby para ti te amo ....mucho tu no sabes cuanto te quiero .Beyonce giSeLLe knowles eres maravilLosa

  • Anonymous 11 months ago
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    where can I buy that swimsuit she is wearing, its so cute?

  • Anonymous 10 months ago
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    hey beyonce teairra love lol!!!

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