Earlier this week The University of Michigan Press unveiled what it's calling "one of the shortest marketing campaigns in the history of new books." #NewBooksIn5Words is a Twitter hashtag that, working side-by-side with highly condensed previews, fits well under the social media site's 140-character limit, and which is being used to give those who follow or check out the @UofM Press feed a brief, curiosity-piquing glimpse of just-issued scholarly and trade titles.
According to its Trade Marketing Manager, Heather Newman, UM Press has a good following on Twitter, "But there's no way to thoroughly summarize a great book in 140 characters," adding "So we're not going to try. Instead, we'll give readers the pithy, sometimes quirky-funny headline and encourage them to find out more."
A recent example: "Great Lakes in winter: brrrrr," an enticement for The Windward Shore: A Winter on the Great Lakes by Jerry Dennis, as well as "Smart robots - are they people?" to spur interest in A Legal Theory for Autonomous Artifical Agents from Samir Chopra and Laurence F. White.
Learn more about this and the UM Press' other recent social media campaigns, and read its mission statement.
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