New York Times social media expert
The New York Times has assigned on of it's editors to become it's first social media networks editor.
That means her job is to use Twitter and Facebook to reach more readers and sources.
A leaked internal email describes Preston’s role:
Jennifer is our first social media editor. What’s that? It’s someone who concentrates full-time on expanding the use of social media networks and publishing platforms to improve New York Times journalism and deliver it to readers.
@NYT_JenPreston has moved her Twitter updates to public and is now soliciting feedback from followers. The New York Times has taken the advice of all the social media gurus and is embracing social networks and publishing systems.
From an internal memo...
One of the bracing things about this topsy-turvy media landscape is that you can wake up one morning and find yourself actually doing something you never thought you'd even think about. Take Jennifer Preston. In 25 years in the news biz, she's been plenty of things: Reporter (cop shop, City Hall, Albany, etc.), editor (political editor, section editor, administrative editor, etc.) and even circulation marketing manager (at New York Newsday). But still, did she ever think she'd wake up one morning as "social media editor"?
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