Robert Pattinson with Volvo C30 in 'Twilight' - Summit Ent.
You already heard about how Robert Pattinson and The Twilight Saga: New Moon helped to boost sales of the XC60. Apparently, Pattinson (who portrays none other than "Edward Cullen," in the film series of course) and the film Twilight have helped to boost sales of the original film Volvo, the C30, too.
According to Chicago Business, several Volvo dealership owners have spoken out on the popularity of the cars utilized in the films.
One manager said that "After the movie launched, we saw this spike in C30 sales. We didn't know what had happened until we put two and two together." In that particular dealership's case, "The XC60," used in New Moon, "at $32,995, has not seen the same spike in sales as the C30, at $24,600."
Another dealer stated that he had patrons bringing their children to the lot to take photographs with their stock of the vehicles.
Others report a surge in sales for both the C30 and the XC60.
"We have seen an increase in interest in both vehicles by the youngest of drivers, teens and twentysomethings, and beyond."
Of course, if there is a bit of difference between the popularity of the vehicles, it might stem from the fact that the model used in New Moon was met, initially, with distaste from Twilight fans - both for the switch between films and for the fact that the car in New Moon was not "silver."
In the books - and most fans do want the films to resemble the books as much as possible - the car that Edward Cullen drove was a shiny, silver Volvo, and Stephenie Meyer painted a picture herself of what the car looked like in her mind when writing the series by putting a picture of it on her website and stating "Edward's Volvo [is] the silver S60R (and I've been assured that the "R" part is essential)." While neither of the cars used in the films were exactly what Meyer described, the one for Twilight was, at least, silver.
With The Twilight Saga: Eclipse, Edward's car will remain the same, the XC60, so (excepting the continued insurge of new Twilight fans) there probably won't be any distinguishable "spike" coming after Eclipse, though for Volvo to abandon its marketing of the car (having done the "What Drives Edward" campaign with New Moon) when the film is forthcoming would obviously be a big mistake.
Comments
I lo loved the C30, I went to the dealership, and looked at buying one. Love the look of it, how it purred. And there was nothing sexy about the C 60 at all. Why did they do that, change the car????? More room for Renesmee's car seat?
I hate the way Summit is using Robert Pattinson to sell cars, saying it's his character Edward and not paying him for it! They really are taking advantage of their stars!
Donna,
it's just a movie. You shouldn't base purchases in your life based on what either an actor or a movie character drives. Think for your self. Movies are simply for entertainment.
Just like when the mini coopers became real popular. I would get one if it was free...but I have to like something to buy it.
I hate that in New Moon they didn't even have a silver volvo.
now it is a nice car. i have worked on a couple being a mechanic but yeah dont go buy a car you see out of a movie just cause the guy who drives it is hot. but i cant say too much because i bought bellas birthday dress. replica from hot topic wanted the green jacket too but sold out! but spend a few grand on a car i dont think so.
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