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'New Moon' DVD - Summit Ent.
Last year, the Twilight DVD sold over three million copies in its very first day on the market, making it among the "Top Five Best First Day Releases in Two Years."
Within a few weeks, the film became the number one selling DVD of the year.
According to Home Media Magazine, total sales for the year reached over nine million, and the distribution studio, Summit Entertainment, expects that the numbers will be similar for The Twilight Saga: New Moon's DVD (due March 20th).
"We are looking at the 9.2 million in Twilight sales as our fan base, and that is how we are planning around New Moon," the company's home entertainment president, Steve Nickerson, told the publication.
Though the overall expectations and plans for distribution remain the same, there are a few, more than minor details being shifted.
For one, Home Media Magazine continues, there will not be a one-disc DVD version of New Moon available for commercial sale. "The studio will bow a single-DVD version of New Moon that will include few bonus features, but just into the rental channel." Additionally, there will not be various versions offered to the differing vendors like there was last year.
However, the studio is banking on a wider demographic - meaning more men (cough) - for their Blu-Ray disc sales.
Last year, just 3% of Twilight sales were Blu-ray, noted Nickerson. That is well below the 12% to 15% average Blu-ray sales portion for many 2009 new releases. But Summit projects that interest will rise in 2010 for New Moon in high-def.
“Because of the female-driven nature of the franchise, the amount of Blu-ray sales was less significant on Twilight than it was for other films of other genres,” Nickerson said. “And that will still be the case this year [for New Moon]. But Blu-ray has really grown in the last year. It’s big enough that all retailers want to be able to sell the product. Look at all the circulars, every title cover shot now shows the Blu-ray version.”
Others speculate that the reason there were low sales numbers for the high definition version of Twilight last year was because it wasn't available in all venues. Says Blu-Ray.com, "it can be argued that Wal-Mart and Amazon initially not carrying the BD didn't help either."
One way or the other, things are indeed a-changing for the home media distribution of this franchise. Note that the one-disc version has been seen for sale in other countries, including the U.K..
Got any thoughts on this?
See also:
'The Twilight Saga: New Moon' DVD/Blu-Ray now available for pre-order
French promotional video for 'The Twilight Saga: New Moon' DVD surfaces
'The Twilight Saga: New Moon' DVD/Blu-Ray to be released on March 20th
'The Twilight Saga: New Moon' gives E1 Entertainment a nice boost
'The Twilight Saga: New Moon' DVD/Blu-Ray cover art revealed
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Comments
I am sooo glad that there will be 1 version of the DVD sold! That's all I wanted (and some good extras). Do you think they read the things we write here?
@Michele: "they" being whom?
I was hoping for a 3-disc edition with additional bonus features this time around. I think they may find their sales down because so many of us purchased more than one version. I have the 2-disc, the 3-disc and the Blu-ray. My favorite special features, not including the commentary, were on that 3rd disc. Kind of disappointed with this news.
Will the Blu-Ray package be the two disk (one blu-ray and one DVD format?
Hi Amanda,
"they" = Summit
Actually anyone in the movie business. It's kind of fun to think they might be listening to us.
@Michele: I'd be surprised if they didn't pop in from time to time . . . But I don't know for certain. ;) Still, your opinions are appreciated!
Wait.... There is only going to be the blueray one? If so, that's stupid. Why in the world would I buy a blueray if I don't have a blueray player? Even if there is going to be a regular DVD in it? I agree with amber
@Amanda, I heard you cough. Are you feeling okay? I'll take a Blu-Ray please.
I think they are blowing it by "there will not be various versions offered to the differing vendors like there was last year."
Because of all the different versions I am the proud owner of 4 US & 2 UK versions of the DVD. More money in their pockets and better numbers for the movie.
I agree with Bearle. I am the proud owner of 4 US & 2 UK versions of the DVD. More money in their pockets and better numbers for the movie. Will miss that with New Moon.
I am so thankful that they will be just ONE version of the movie out because last year I was at Walmart in line for four hours for the 2-disc then not getting in the bed until after 2:00 the next morning then got up at 5:00 to go to the nearest Target to get the 3-disc set which I totally loved and is my favorite!! I will actually be able to go home and watch my New Moon DVD because I won't have to get up the next morning and stand in the freezing cole weather until Target open their door's@@
I know I bought Twilight on DVD AND on iTunes, so there were two right there. I know Blu-Ray always has digital copy, so I'll spend more on Blu-Ray for high-def and digital copy. I'll pay the same in the end, but I'll have a high-def version.
Does the BlueRay contain all the bonus material that is on the 2 disc DVD??
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