We think you're near Los Angeles

Currently in Los Angeles

Location: Los Angeles Current temperature: 55°F: Current condition: Overcast See Extended Forecast

Burger King to return with 'The Twilight Saga: Eclipse' endorsement after 'New Moon'


Burger King's 'New Moon' promotionals

It was hard to miss the fact that Burger King was heavily endorsed by The Twilight Saga: New Moon. Not only did the company's products appear in the film itself, but they also sponsored a fandom-wide series of contests for BK crowns and giftcards. Not to mention, the company hosted New Moon goodies at their various franchises throughout the months surrounding and during the film's release. You can see more of their New Moon goodies at their site here.

Well, it seems that Burger King hasn't made plans to stop its involvement with the Twilight saga any time soon. They'll be back for The Twilight Saga: Eclipse indeed.

According to Advertising Age, the company has signed on to promote itself through Eclipse, "for what is now being called the 'female superfan.'"

If yesterday's story about the Twilight fan effect upon the Volvo car industry is any indication, they may just be onto something.

Apparently, BK's Eclipse plans have something to do with "a gaming promotion."

Going back to New Moon, you might remember that in the books, Bella and Jessica (portrayed by Vanity Fair new Hollywood headliners Kristen Stewart and Anna Kendrick in the films) are headed to McDonald's when she happens upon the familiar strangers that cause her initial adrenaline rush. So, for Burger King to snap up that exclusivity in promotion is very smart.

See also:
'Twilight' and Robert Pattinson cause 'spike' in sales of Volvo C30

Twilight Examiner
YouTube  Twitter  Facebook  MySpace Email

Advertisement

Slideshow: 'The Twilight Saga: New Moon'

By

Twilight Examiner

Amanda’s Twilight Examiner column has become a premier resource for current and informative discussions related to all-things-Twilight. She has...

Comments

  • Sia 2 years ago
    Report Abuse

    Cool I'll be going back even though I don't like Burger King BUT I LOVE MY TWILIGHT !

  • Rob 2 years ago
    Report Abuse

    What part of the film was Burger king in?

  • wendy 2 years ago
    Report Abuse

    to Rob, jacob is eating a burger while waiting for Bella to get him his ticket and the BK bag is beside him

  • lizzie 2 years ago
    Report Abuse

    Im uuuber board in school and i don't have my twilight book :(

  • BOBY 1 year ago
    Report Abuse

    BK SICK BUT TWIIGHT SICKER!!!!!!!!!!!!!!!!!

    PS: SO IS ECLIPSE!!

  • gina 1 year ago
    Report Abuse

    that is so cool... but burger king has to put this promotion in other countries... I am from Honduras and hire there are a lot of fans, like in all the world... so please BK...we need the promotion

  • tarra 1 year ago
    Report Abuse

    I think bella shuold go with jacob because jacob is so cute and he is a wolf and wolves are my favorite animals so that is what I think so there.

Add a new comment

Join the conversation! Log in here or create a new account if you've never registered before.

Got something to say?

Examiner.com is looking for writers, photographers, and videographers to join the fastest growing group of local insiders. If you are interested in growing your online rep apply to be an Examiner today!

Don't miss...