Today's New York Times has the inside story of how the very funny David Letterman promo that aired last night in the Super Bowl telecast was produced here in New York last week. In case you missed it....you can view it below. In the 20 second spot Jay Leno and David Letterman are sitting on a couch – with Oprah Winfrey between them. It was taped in the balcony of the Ed Sullivan Theater, home of the Letterman show.
"The spot was shot last Tuesday afternoon, under the strictest of secrecy which involved both Mr. Leno and Ms. Winfrey flying in surreptitiously to New York, and arriving incognito at the theater, while Mr. Letterman was in the midst of taping his show for that night. It also involved Jay wearing a disguise: hooded sweatshirt, glasses and faux mustache. If you happened to be on Broadway between 53rd and 54th street last Tuesday about 4:15, you might have seen a man fitting that description slip into the theater by a small entrance under the marquee.
According to staff members of the “Late Show with David Letterman” who were on the scene that day — including the executive producer, Rob Burnett – it all happened because Mr. Letterman had an idea he thought would be truly funny: a Super Bowl ad that featured the two longest-running adversaries in late night, sitting with Ms. Winfrey as though at a Super Bowl party."
What does NBC think of Jay Leno, who is about to return to the Tonight Show at 11:35 pm ET opposite David Letterman again, appearing in a plug for Letterman? By the amount of airtime and space the story is receiving it looks like they both won. Full NY Times story CLICK HERE.
Meantime...back to the game...Last night’s Super Bowl telecast on CBS imay be one of the highest rated football championship game in decades, if not all time. According to early Nielsen figures, the game drew a 46.4 rating in the top markets. The figures indicate a 10% increase over last year’s Super Bowl between the Arizona Cardinals and Pittsburgh Steelers. When final numbers are tallied the game will surpass the 1983 M*A*S*H finale (CBS) as the most watched TV program ever.
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