Air New Zealand uses nudity to get passenger attention.
Photo from: CNN
The routine for travelers is similar across most commercial airlines. Think about your last flight. No doubt you waited for your aisle to be called before boarding, and once aboard the aircraft you probably spent several minutes fidgeting around in your seat, reading the paper, or getting ready for your nap. When the familiar safety video came on, it was more like background music rather than a mandatory requirement. If you are anything like the 69% of other frequent travelers, than you didn't watch the video at all.
For this reason, many aircrafts are scheming for new and interesting ways to get passengers watching such videos. Some may consider the tactics they are using a little over the top, but they probably will turn some heads, maybe even get passengers to watch the safety videos again, instead of tuning out when the flight attendants get up to demonstrate safety procedures.
Delta Air Lines came up with an alternative to the mundane videos of the past. New videos will feature a flight attendant whom many passengers have dubbed Deltalina because of the obvious resemblance to a large pouted celebrity mother. Virgin America now features cartoons in an effort to grab passenger attention. The most obvious ploy is Air New Zealand's safety video, where the flight attendants breezily explain safety procedures in their uniforms which have been painted on to their bare skin. At the end of the video one of the flight attendants turns from the camera to walk away, and well placed lighting helps conceal her not so well painted on uniform.
It is a little disconcerting to have a cartoon or a naked flight attendant cheerfully describing the actions one should take, should anything go wrong during the flight. Their cheeky demeanor or sexy undertones will most likely gain more viewers, however it doesn't insinuate a tone of seriousness. Such as the way Air New Zealand flight attendant explains to its passengers that "smoking anywhere on the plane is a big no no." But maybe that's what passengers need, some light hearted humor in order to reduce the tension and get more people paying attention.
CNN.com provided these videos on their website. Look below for some example of the in-flight entertainment.
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