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Los Angeles Travel Marketing

Discover America launches "Land of Dreams"

Other countries have them and now the USA does, too: An international travel marketing campaign. At a press conference given to international and...
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Travel Marketing must come to an end

It is with a heavy heart that I must say good bye. Over the months, with continued growth and success, and a few changes, it’s come to the...
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5 must-haves on a Web site to attract media

Every business owner and marketer knows that having the media interested in you can mean free publicity. Free publicity, and media coverage, can be...
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Many big corporations missing the point of social marketing, Part One

Twitter and Facebook, the idea and practice of Social Media Marketing, is not a trend, it's a reality, but too many major corporations are missing...
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Tips 4 Travel Marketing on Twitter

You've decided to take the leap and get on Twitter. You know that growing numbers of people and businesses around the world are using it to talk...
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Travel Marketing: Try the other guy's product

Try your competition and see what's on their menu of offerings. True, you'll have to give them the money, but what you get in return will far out...
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How to use Twitter, Facebook for travel plans, deals

By now you've heard of Twitter and Facebook, and likely are at least beginning to understand that they are not the bastion of teenagers and geeks....
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Your employees are not robots

In our previous articles, Fake sincerity is not good marketing and How does Disney do it: Employees who care, we talk about how the canned,...
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How does Disney do it: Employees who care

In part one of this three part discussion about the fake sincerity of corporate business, Fake sincerity is not good marketing, we look at the...
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Fake sincerity is not good marketing

Disney does it best. Their employees are happy, friendly people who when they talk to you, mean what they are saying. They want to help you, they...
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